The 7 Best Marketing Certifications for Professionals to Consider in 2021 - Solutions Review
The editors at Solutions Review have compiled a list of the best marketing certifications that active and aspiring professionals should consider acquiring.
Marketing and CRM professionals are some of the most important figures in a company's success. Their understanding of target audiences and relevant technologies can be a deciding factor for a company's product breaking into the mainstream. But with the market constantly changing and evolving, it can be challenging to stay on top of the newest developments or break into the market. Aspiring and active digital marketing professionals alike need to educate themselves if they want to develop or maintain their expertise.
With this in mind, our editors have compiled a list of the best marketing certifications from leading online professional education platforms. The certifications listed offer students the training they need to develop and improve their digital marketing skills, advance their careers, and stay on top of the newest tools and trends. This is not an exhaustive list but a collection that spotlights some of the best marketing certifications online available from trusted institutions.
Note: The courses are listed alphabetically by the provider.
The Best Marketing Certifications for Professionals
Certificate Title: Digital Marketing Specialization
OUR TAKE: This six-course online program is taught by four industry experts and provides marketing beginners with a thorough overview of the latest and greatest marketing skills they'll need to kickstart their careers.
Platform: Coursera
Description: Offered by the University of Illinois at Urbana-Champaign, this comprehensive course will teach aspiring marketers all about digital marketing analytics, search engine optimization (SEO), social media marketing, 3D printing, and more. The course can be completed in 8 months with an approximate time commitment of 5 hours a week. Students who complete it will receive their certificate alongside an in-depth understanding of the digital marketing landscape, tools, and the strategies needed to succeed.
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Certificate Title: Salesforce Fundamentals Specialization
OUR TAKE: Best suited for Salesforce beginners, this course will guide students through the fundamentals of the Salesforce platform and equip them with the skills and tools they need to implement it in a business.
Platform: Coursera
Description: Students who take this 3-month course will walk away with the knowledge they need to manage and model data, create reports and visualizations, automate business processes, navigate around and between the Lightning and Classic Salesforce interfaces, integrate Salesforce into an organization, and more. The course is taught by Stephane Muller, the Director of the University of California, Irvine's Business & Technology Programs.
GO TO CERTIFICATIONCertificate Title: Salesforce Sales Operations Professional Certificate
OUR TAKE: This beginner-level course consists of four courses designed for anyone looking to learn about the sales and CRM tools available in the Salesforce ecosystem.
Platform: Coursera
Description: Over the course of this program's four courses, students will learn how to build reports, charts, and dashboards in Salesforce; be able to explain how a CRM platform can help improve sales, marketing, and customer service efforts; use the Salesforce Sales Cloud Lightning toolkit to manage accounts, products, quotes, and contracts; and more. By the time the course ends, learners will have developed a portfolio that highlights examples where they had to leverage Salesforce tools to improve the productivity of a sales team.
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Certificate Title: Professional Certificate in Customer Relationship Management for Marketers
OUR TAKE: Developed for working professionals who want to improve their marketing expertise, this tailored program will teach students all about the advancements in CRM and the value it presents.
Platform: edX
Description: This program's two courses—focusing on marketing essentials and customer relationship management, respectively—are taught by two industry experts with plenty of experience in the world of online learning. Students who take the course will understand marketing concepts and trends better, accurately interpret industry applications, develop stronger relationship perspectives, appreciate the strategic and tactical aspects of marketing strategies, and learn how specific marketing tools can retain customers and, ultimately, increase profits.
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Certificate Title: Digital Marketing Associate
OUR TAKE: The Digital Marketing Associate (DMA) Master's Program will equip students with the marketing skillset they need to increase their job market value and manage end-to-end marketing campaigns.
Platform: Simplilearn
Description: This course will help beginner and active marketers improve their understanding of SEO, social media marketing, PPC ads, website conversion rates, analytics, content marketing, mobile marketing, email marketing, marketing automation, digital marketing strategies, and various marketing tools from Google, Facebook, Twitter, Youtube, and others. The program has an average 4.5-star rating and has been reviewed by over 2,000 people.
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Certificate Title: Digital Marketing Specialist
OUR TAKE: This course covers many of the same topics as the one listed above but offers students a more thorough exploration of more advanced marketing topics and tools.
Platform: Simplilearn
Description: Develop for active marketers—especially ones looking to get into leadership—this online training program consists of over 35 instructor-led classes taught by expert trainers. Learners can expect to walk away from the course with a thorough understanding of inbound marketing, paid marketing, social media marketing, web analytics, integrated multi-channel campaigns, and the skills needed to spearhead marketing teams and initiatives.
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Course Title: Become a Digital Marketer
OUR TAKE: Designed for students looking to start a digital marketing career, this introductory program will equip students with the real-world experience skills needed to succeed in their careers.
Platform: Udacity
Description: Udacity has collaborated with industry leaders like HubSpot, Google, Facebook, Hootsuite, and other brands to develop a program that will equip students with a 360-degree view of digital marketing. Students who enroll in this course will learn about content marketing, social media marketing, SEO optimization, ad campaigns, analytics, email marketing, advertising on social media, and more. There are no prerequisites for this course, and students who commit 10 hours a week to the program can expect to finish it in approximately 3 months.
GO TO CERTIFICATIONLinks to READ: The Best CRM Books You Should Be Reading or The Best HubSpot CRM Training and Online Courses
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William Jepma
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